Unilever Adds Accessible Qr Code To Persil Packaging Packaging Scotland Published: 23 march 2023. persil is adding accessible qr codes (aqr), developed with zappar and in collaboration with rnib, to a range of packs. the codes aim to provide the uk’s 2 million blind and partially sighted people with access to product information and a more inclusive shopping experience. persil’s capsules in plastic free. 28 march 2023. unilever is adding a new qr code to packaging, creating a more inclusive experience for blind and partially sighted people, launching first on persil’s plastic free capsules and ultimate liquids ranges in the uk. the new codes will help support the estimated two million blind and partially sighted people in the uk to access.
Persil Adds New Qr Codes On Packs To Improve Accessibility Unilever Bringing more brands on board. persil’s capsules in plastic free packaging and its ultimate liquid range will have the new enhanced codes on pack by the end of march and the brand has committed to adding accessible qr codes to their full range by end of next year. “this is a global initiative,” adds nadine. “we hope it will help create. The aqr codes, which are developed by zappar, work by adding a dot dash pattern around one corner of the code, which make them detectable from further away. the zappar aqr code can be scanned through accessibility apps from 1.1 metres (over 7x that of normal qr scanning) to help blind consumers find their desired product in sore or at home. Persil is adding accessible qr codes (aqr), developed with zappar and in collaboration with rnib, to a range of packs. the codes aim to provide the uk’s 2 million blind and partially sighted people with access to product information and a more inclusive shopping experience. In the uk, unilever started to deploy accessible qr codes on pack with its persil and colman’s brands in 2023 and early 2024 in close partnership with rnib. marc powell, global accessibility centre of excellence (coe) lead at unilever, said: “at unilever, our accessibility vision is to make our brands unmissable for everyone. since.
Unilever Persil Adds Accessible Qr Codes To Packaging Tim Dixon Persil is adding accessible qr codes (aqr), developed with zappar and in collaboration with rnib, to a range of packs. the codes aim to provide the uk’s 2 million blind and partially sighted people with access to product information and a more inclusive shopping experience. In the uk, unilever started to deploy accessible qr codes on pack with its persil and colman’s brands in 2023 and early 2024 in close partnership with rnib. marc powell, global accessibility centre of excellence (coe) lead at unilever, said: “at unilever, our accessibility vision is to make our brands unmissable for everyone. since. Unilever is planning to extend the rollout of accessible qr (aqr) codes – which are scanned by blind and partially sighted shoppers to access product, usage, safety and recycling information – across its uk product packaging next year. the fmcg giant began deploying aqrs on pack with its persil and colman’s brands in the uk in late 2023. The new, enhanced ‘accessible qr’ codes, support more inclusive packaging by making access to information on products available to everyone whatever their visual acuity. the codes are now being incorporated for the first time on persil’s new plastic free capsules and ultimate liquids ranges and will be added to other unilever products in.
Persil Adds New Qr Codes On Packs To Improve Accessibility Unilever Unilever is planning to extend the rollout of accessible qr (aqr) codes – which are scanned by blind and partially sighted shoppers to access product, usage, safety and recycling information – across its uk product packaging next year. the fmcg giant began deploying aqrs on pack with its persil and colman’s brands in the uk in late 2023. The new, enhanced ‘accessible qr’ codes, support more inclusive packaging by making access to information on products available to everyone whatever their visual acuity. the codes are now being incorporated for the first time on persil’s new plastic free capsules and ultimate liquids ranges and will be added to other unilever products in.
Persil Adds New Qr Codes On Packs To Improve Accessibility Unilever
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