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Mastering Facebook Ads Scaling Proven Strategy To Maximize Your Roi Mastering the role of facebook ad targeting requires strategic use of custom audiences and remarketing. words like “however” and “nevertheless” will guide readers through the nuances of creating custom audience segments and re engaging users who have previously interacted with the brand. the ‘marketing guide for 2024’ emphasizes the. 6. use giveaways and contests. something i've noticed when creating my social media campaigns is that facebook contests don’t always need to focus on sales. instead, i offer high value prizes to increase brand awareness, which will pay off in the long run by bringing new leads into my conversion funnel.
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