Kidscreen Archive Barbie Blockbuster Pays Off In Q3 Toy Sales Boom After nine long months, mattel is out of the toy sales slump and on an upswing, thanks to barbie kickstarting a new revenue boom. the toyco reported us$1.92 billion in net sales for q3 (july to. Mattel ’s mat 1.21% bet on “barbie” is paying off, with the summer big screen hit lifting the toy maker out of its quarterly sales slump. mattel’s runaway box office hit boosted sales of.
Kidscreen Archive Barbie Wins Big For Mattel In Q3 2020 New york cnn —. mattel is still riding barbie’s pink blockbuster wave. the toy manufacturer reported a 9% rise in its net sales to $1.92 billion in the third quarter of 2023, fueled by barbie. July 24, 2024. mattel kicked off the toy industry’s second quarter earnings season late yesterday afternoon, reporting that its global net sales have only dropped 1% to us$1.08 billion compared. July 27, 2023. last year’s toy sales slump that bled over into the first half of 2023 was still evident in the q2 results mattel announced yesterday, but the company is banking on new theatrical. Barbie sales were up 16%, and results in the doll business were also driven by the disney and monster high lines, mattel said. barbie is mattel’s first theatrical release under a strategy kreiz.
Kidscreen Archive Mattel Charts Barbie S Rise In Q3 July 27, 2023. last year’s toy sales slump that bled over into the first half of 2023 was still evident in the q2 results mattel announced yesterday, but the company is banking on new theatrical. Barbie sales were up 16%, and results in the doll business were also driven by the disney and monster high lines, mattel said. barbie is mattel’s first theatrical release under a strategy kreiz. Despite facing a challenging year, mattel’s net sales slid just 5% in the first nine months, offset by gains in q3. north american net sales and gross billings grew 10% in q3 versus the same period last year. barbie, alongside disney princess and disney frozen, drove growth in dolls while hot wheels fueled gains in vehicles. The company swung to a $171.1 million loss, from $129.2 million in net earnings a year ago. the performance was in sharp contrast to rival mattel, where barbie helped push q3 net sales up 9% to $1.
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