Bed Bath Beyond Brand Saved By Overstock In Last Minute Bid

Bed Bath Beyond Brand Saved By Overstock In Last Minute Bid Published: jul. 07, 2023, 1:27 p.m. bed bath & beyond, which had two locations on staten island, filed for bankruptcy and shuttered all of its 360 stores in 2023. on june 28, overstock. Scenes from outside the bed bath & beyond store in manhattan, new york on tuesday, april 25, 2023. a us bankruptcy judge on tuesday approved overstock ’s $21.5 million purchase of bed bath.

Overstock Re Brands As Bed Bath Beyond After winning a $21.5 million bid for the brand’s intellectual property, e commerce company overstock launched the new bed, bath & beyond in the u.s. on tuesday with the unveiling of its new. New york cnn —. bed bath & beyond will live on. the brand, that is, not the stores. the retailer’s name, intellectual property and digital assets were purchased by overstock for $21.5. Bed bath & beyond is still headed, at least partially, to the great beyond—even after overstock won an auction to buy the struggling retailer’s intellectual property and digital assets. The bed bath & beyond brand was saved in a last minute $21.5 million bid on june 28 when overstock , a leading online furniture and home furnishings retailer, announced the acquisition of bb&b.

Overstock Is Changing Its Name To Bed Bath Beyond Bed bath & beyond is still headed, at least partially, to the great beyond—even after overstock won an auction to buy the struggling retailer’s intellectual property and digital assets. The bed bath & beyond brand was saved in a last minute $21.5 million bid on june 28 when overstock , a leading online furniture and home furnishings retailer, announced the acquisition of bb&b. Overstock submitted a low ball “stalking horse” bid of $21.5 million last week and, according to the washington post, bed bath & beyond confirmed on thursday it had accepted the offer. if approved by a new jersey bankruptcy court at a hearing next week, overstock will acquire bed, bath & beyond’s brand name, business data and digital assets. Acquired iconic brand with high consumer awareness, vast customer database, and website domains among other intellectual property combining overstock’s asset light business model with the well known bed bath beyond brand transitioning to single bed bath beyond domain for quality home products re branding overstock club o loyalty program as welcome rewards salt lake city, june 28, 2023 (globe.