Best B2b Podcasts Every Marketer Should Listen To Databox Subscriptions, downloads, and apple podcast chart rankings aren’t as important for b2b podcasts. while these statistics serve as a handy metric to show growth and influence for regular podcasts, b2b shows need to align their roi objectives with their other content marketing avenues. which, simply put, is to grow your business. The united states leads the globe in podcast listenership in all categories. in 2021, 117.8 million people in the united states listens to podcasts on a monthly basis, accounting for 40.0 percent of all internet users. sweden ranks second in terms of podcast penetration, with 34.6 percent of internet users planning to listen to podcasts this year.
B2b Content Distribution The Ultimate Guide Auq Io There are currently over 95,387,932 episodes published in apple podcasts, as of june 2024. podcast industry insights courtesy of daniel j. lewis. this is up from 52,990,000 ( 44%) in june 2021. again, to compare, these stats came from apple at wwdc in 2018: in 2018 there were 18.5 millions episodes published, total. Different types of b2b podcasts focus on different subjects and use different formats. don’t be discouraged—there may be over two million podcasts out there , but there is always room for more. statistics show that about 40% of all americans listen to podcasts and this number is on the rise. 1: nearly a quarter of all listeners started in the past 6 months. (2) 2: globally, 36% of the sampled population has listened to a podcast in the last month. (1) 3: 51% of the u.s. population over 12 has listened to a podcast. (2) 4: 32% of the u.s. population over 12 has listened in the past month (90 million people). Podcast ad spend. advertisers will spend $2.28 billion on podcasts in 2024, marking 15.9% yoy growth, according to an march 2024 emarketer forecast. of that amount, 9.3% will be purchased programmatically, amounting to $211.9 million. us spotify podcast ad revenues are expected to reach $255.8 million in 2024.
What Is A B2b Podcast And How Does It Work Podcastbuffs 1: nearly a quarter of all listeners started in the past 6 months. (2) 2: globally, 36% of the sampled population has listened to a podcast in the last month. (1) 3: 51% of the u.s. population over 12 has listened to a podcast. (2) 4: 32% of the u.s. population over 12 has listened in the past month (90 million people). Podcast ad spend. advertisers will spend $2.28 billion on podcasts in 2024, marking 15.9% yoy growth, according to an march 2024 emarketer forecast. of that amount, 9.3% will be purchased programmatically, amounting to $211.9 million. us spotify podcast ad revenues are expected to reach $255.8 million in 2024. Us podcast ad spending is estimated to reach $2.56 billion in 2024, showing a 16.4% year over year increase. in 2024, worldwide podcast ad spending is estimated to hit $4.02 billion, that’s a 16.18% increase since 2023. by 2027, podcast ad spending is forecasted to reach $5.03 billion. sources: emarketer, statista. A study commissioned by the bbc in 2019 found that the way in which we typically consume podcasts, while performing other tasks, actually elevates engagement with the brand and reduces listener wear out by 85%. you can also use your podcast to further convey the ethics, ethos and expertise of your brand. through this, your audience gains a.
Why B2b Marketers Should Add Podcasts To Their Marketing Mix Vol 93 Us podcast ad spending is estimated to reach $2.56 billion in 2024, showing a 16.4% year over year increase. in 2024, worldwide podcast ad spending is estimated to hit $4.02 billion, that’s a 16.18% increase since 2023. by 2027, podcast ad spending is forecasted to reach $5.03 billion. sources: emarketer, statista. A study commissioned by the bbc in 2019 found that the way in which we typically consume podcasts, while performing other tasks, actually elevates engagement with the brand and reduces listener wear out by 85%. you can also use your podcast to further convey the ethics, ethos and expertise of your brand. through this, your audience gains a.
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