9 2 The Marketing Mix Exploring Business Setting a price for the product. distributing the product—getting it to a place where customers can buy it. promoting the product—informing potential buyers about it. figure 9.4 the marketing mix. the goal is to develop and implement a marketing strategy that combines these four elements. These forces make up a company’s external marketing environment, which, as you can see in figure 9.14 “the marketing environment”, we can divide into five sets of factors: political and regulatory. economic. competitive. technological. social and cultural. figure 9.14 the marketing environment.
The Marketing Mix Introduction To Business Deprecated Three factors that customers consider in determining the value of a product: quality, service, and price. value chain. entire range of activities involved in delivering value to customers. promotion mix. various ways to communicate with customers, including advertising, personal selling, sales promotion, and publicity. Is the blending of the four marketing elements of product, distribution, price, and promotion used to reach a target market. product mix. the different products and services a business sells. positioning. placing a product in a certain market to get a desired customer response. channels of distribution. Developing a product that meets the needs of the target market. setting a price for the product. distributing the product—getting it to a place where customers can buy it. promoting the product—informing potential buyers about it. figure 9.4 the marketing mix. the goal is to develop and implement a marketing strategy that combines these. The marketing concept. figure 9.1 “the marketing concept” is designed to remind you that to achieve business success you need to do three things: find out what customers or potential customers need. develop products to meet those needs. engage the entire organization in efforts to satisfy customers. figure 9.1 the marketing concept.
Marketing Mix Konsep Dan Penerapannya Dalam Bisnis Online Startup Developing a product that meets the needs of the target market. setting a price for the product. distributing the product—getting it to a place where customers can buy it. promoting the product—informing potential buyers about it. figure 9.4 the marketing mix. the goal is to develop and implement a marketing strategy that combines these. The marketing concept. figure 9.1 “the marketing concept” is designed to remind you that to achieve business success you need to do three things: find out what customers or potential customers need. develop products to meet those needs. engage the entire organization in efforts to satisfy customers. figure 9.1 the marketing concept. The marketing mix is a fundamental concept in marketing that encompasses a set of tactical tools and strategies used by businesses to achieve their marketing objectives. the concept was introduced by neil borden in 1964 and popularized by e. jerome mccarthy in the 1960s. the marketing mix comprises four essential elements, often referred to as. 9.2 product items, product lines, and product mixes; 9.3 the product life cycle; 9.4 marketing strategies at each stage of the product life cycle; 9.5 branding and brand development; 9.6 forms of brand development, brand loyalty, and brand metrics; 9.7 creating value through packaging and labeling; 9.8 environmental concerns regarding packaging.
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