8 Ways Branded Podcasts Are Helping These Brands Get Results

8 Ways Branded Podcasts Are Helping These Brands Get Results Branded podcasts are on the rise, and you should consider creating one for your brand too. in this post we share 8 ways branded podcasts are helping brands get results. We’ll cover this in detail in a later post. these are just 24 from our first shortlist of over 63 company branded podcasts created by the biggest brands you’ve heard of including microsoft, google, wework, new balance, reebok, prudential, superdrug, and many more.

The Best Branding Podcasts To Build A Strong Brand In 2024 Well executed branded podcasts lend credibility to the brand, expand audience reach, create top of mind recall, build trust and help drive deeper customer engagement. in this post, i will handpick eight businesses and brands that have not just created branded podcasts but have used them smartly to drive focused business results. Over the years and after producing countless podcasts for leading brands, we’ve identified four primary ways brand’s are leveraging podcasts to achieve their goals. . let’s dive in: 1. awareness. the most popular goal for branded podcasts is awareness, a.k.a the elevation of brand values in the eyes of consumers. 8. j&j innovation by johnson & johnson. johnson & johnson’s focus on health and “innovation” is the perfect theme for their podcast, j&j innovation. as a company focused on personal care, health, and longevity, it’s important that listeners feel that the company prioritizes these things and is a trustworthy, credible source. Leading conversations that matter to your audience helps them see you as a reliable source of knowledge. this consistency builds trust over time, as listeners return to your podcast for insights they can’t find elsewhere, strengthening your brand as a key player in your field. 3. deepens customer relationships.

What Is A Branded Podcast 8. j&j innovation by johnson & johnson. johnson & johnson’s focus on health and “innovation” is the perfect theme for their podcast, j&j innovation. as a company focused on personal care, health, and longevity, it’s important that listeners feel that the company prioritizes these things and is a trustworthy, credible source. Leading conversations that matter to your audience helps them see you as a reliable source of knowledge. this consistency builds trust over time, as listeners return to your podcast for insights they can’t find elsewhere, strengthening your brand as a key player in your field. 3. deepens customer relationships. Brand engagement means creating an emotional bond between your brand and a potential customer. podcasts are uniquely situated to do this because of the intimacy and casualness of the medium. a study by mindshare found that audio stories have 21% higher emotional engagement compared to their visual counterpart, including a 18% higher rate in. Current production of branded podcasts is growing among agencies, up to 29% producing a branded podcast now from 18% in 2019. for marketers, nearly a quarter are currently producing branded podcasts. in the next six months, 31% of agencies and 26% of marketers are likely to create a branded podcast. the future of branded podcasts is bright.

8 Of The Best Branded Podcasts And Why They Re Successful Brand engagement means creating an emotional bond between your brand and a potential customer. podcasts are uniquely situated to do this because of the intimacy and casualness of the medium. a study by mindshare found that audio stories have 21% higher emotional engagement compared to their visual counterpart, including a 18% higher rate in. Current production of branded podcasts is growing among agencies, up to 29% producing a branded podcast now from 18% in 2019. for marketers, nearly a quarter are currently producing branded podcasts. in the next six months, 31% of agencies and 26% of marketers are likely to create a branded podcast. the future of branded podcasts is bright.