7 Social Media Statistics You Need To Know 5.07 billion social media users around the world in april 2024. 62.6% of the world's population is on social media. 9 in 10 internet users now use social media each month. the global average gender split of social media users is 53.6% men and 46.4% women. an average person spends 2 hours and 20 minutes per day using social media. The social media advertising market is expected to reach $207 billion in 2023. ready, set, launch: the social media advertising market is set to soar to an astounding $207.10 billion in 2023, with.
7 Social Media Statistics You Need To Know Social media statistics worldwide. 1. there are 5.17 billion social media users worldwide, representing 63.7% of the global population and close to 95% of all internet users. 2. there were 150. 31% of u.s. adults conveyed that social media has a detrimental impact on their mental health. this was revealed in a survey conducted by yougov in 2023. a smaller fraction of participants, 24% to be precise, reported a positive effect. 36% of u.s. adults confessed to taking an extended hiatus from social media. It's now projected that $255.8 billion of total social media ad spending will be generated through mobile by 2028. total ad spend growth is anticipated at 6.1% in 2024. social media ads account for 28.8% of all digital advertising spend. businesses put around 8.7% of their total revenue towards their ads budget. 56% of social media users are gen z. 51% of social media users are gen x. 47% of people use social media to keep in touch with family and friends. 37% of social media users are baby boomers. 27% of people use social media for inspiration for things to do and buy. 26% of people use social media to find products to purchase.
Is You Social Media Strategy Working For You These 7 Social Media It's now projected that $255.8 billion of total social media ad spending will be generated through mobile by 2028. total ad spend growth is anticipated at 6.1% in 2024. social media ads account for 28.8% of all digital advertising spend. businesses put around 8.7% of their total revenue towards their ads budget. 56% of social media users are gen z. 51% of social media users are gen x. 47% of people use social media to keep in touch with family and friends. 37% of social media users are baby boomers. 27% of people use social media for inspiration for things to do and buy. 26% of people use social media to find products to purchase. Social media marketing growth statistics. bereal (313%), twitch (29%), linkedin (20%) and tiktok (16%) are the social platforms that have seen the most growth in the us since may 2022. global social media advertising spending is expected to reach $263 billion by 2028. global social media usage is expected to increase to almost 6 billion in 2027. To break it down, with 68.8 million users, millennials are expected to be the most active generation on social media in 2024 (emarketer, 2023). this number is a 0.44% increase from 2023’s 68.5 million millennial social media users. generation z makes up the second largest group of social media users in the us, making up 60.7 million people.
10 Social Media Statistics You Need To Know In 2023 Infographic Social media marketing growth statistics. bereal (313%), twitch (29%), linkedin (20%) and tiktok (16%) are the social platforms that have seen the most growth in the us since may 2022. global social media advertising spending is expected to reach $263 billion by 2028. global social media usage is expected to increase to almost 6 billion in 2027. To break it down, with 68.8 million users, millennials are expected to be the most active generation on social media in 2024 (emarketer, 2023). this number is a 0.44% increase from 2023’s 68.5 million millennial social media users. generation z makes up the second largest group of social media users in the us, making up 60.7 million people.
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