5 Mistakes To Avoid At A Craft Show Made Urban Craft Show Booths Craft show mistake #3: you’re selling but not marketing. the majority of craft show shoppers won’t buy from you. the average conversion rate of a brick and mortar store is 20% – 30% (source ). which means, if 100 people walk into a shop, on average, only 20 – 30 people will actually buy something. Your craft show display should communicate that reason. that reason should: >> make people feel good about purchasing (e.g. they’re not just adding to a pile of stuff, there’s a purpose for buying) >> remove guilt (e.g. i really don’t need another pair of earrings…i’d better not). >> remove doubt (e.g.
5 Things Craft Show Shoppers Shouldn T See Made Urban Craft Market Step 1: remove. the majority of craft show displays i see have too much going on. editing out products, props, and fixtures that muddy your message, confuse shoppers, and or target different people can make a big difference. for example, my shoppers may wonder what hand warmers have to do with cosmetic bags. 5 things craft show shoppers shouldn't see made urban craft shows are a unique way to shop and vendors can get creative with their setup. but there are certain things craft show shoppers shouldn't see. 1) being too clique y. once you dive into the craft scene, you quickly get to know many of the vendors, organizers, and even shoppers so a craft show can easily feel like a reunion. when you spend most of your day chatting with booth neighbors, visiting with friends who have stopped by, or gabbing with the organizer, it can make the atmosphere. There's one key that many craft businesses skip as they go to town creating all types of products for their shoppers to browse. but implementing one key tactic can make your etsy shop or craft show table look much more professional and help you make more money with repeat sales and multiple units per transaction.
The Words 10 Display Tricks To Use At A Craft Show 1) being too clique y. once you dive into the craft scene, you quickly get to know many of the vendors, organizers, and even shoppers so a craft show can easily feel like a reunion. when you spend most of your day chatting with booth neighbors, visiting with friends who have stopped by, or gabbing with the organizer, it can make the atmosphere. There's one key that many craft businesses skip as they go to town creating all types of products for their shoppers to browse. but implementing one key tactic can make your etsy shop or craft show table look much more professional and help you make more money with repeat sales and multiple units per transaction. Aug 18, 2024 the very first craft show i sold at was in a small community league hall with less than 20 vendors. craft fairs were fairly new and indie at that time. although people showed up, it wasn’t exactly a buzzing scene. so it made my lack of conversation selling skills even more apparent and awkward . 5 things craft show shoppers shouldn't see made urban craft shows are a unique way to shop and vendors can get creative with their setup. but there are certain things craft show shoppers shouldn't see.
Comments are closed.