37 B2b Marketing Statistics For 2022 99firms The report on b2b spending shows the most us companies, 32%, dedicate 5% of their budgets to marketing. 23% don't put this as a priority and spend 1% or less. b2b marketing statistics show 47% understand the importance and allocate 10% or more to marketing. 13% of companies reported spending over 15% of total budgets. When it comes to content distribution, the latest b2b influencer marketing statistics show that 34% of b2b marketers have leveraged the potential of influencers or third party media. social media (91%), blog website (89%), and email (87%) are the preferred channels for b2b marketers, along with speaking events (63%) and guest posts (48%).
37 B2b Marketing Statistics For 2022 99firms According to content marketing investment stats, 37% of companies are spending up to $10,000 in their content marketing efforts, 19% put in $10,000 $25,000 and 16% invest $25,000 $100,000. this trend is set to increase with 68% of respondents expecting to increase their content marketing budget in 2021. (semrush) 18. 58% of b2b marketers believe content marketing helped increase sales and revenue in 2024, up from 42% in 2023. (cmi) 9% of b2b marketers don't have a content marketing strategy. (cmi) the average b2b buyer consumes 13 pieces of content before making a purchase. Business to business (b2b) offline advertising and marketing spending in the united states from 2022 to 2026 (in billion u.s. dollars) premium statistic b2b digital ad spend in the u.s. 2022 2026. 32 it was estimated that b2b e commerce site sales would reach nearly $1.77 trillion in 2022, reaching a 12% increase compared to 2021. (bigcommerce) 33 it's estimated globally that e commerce sales will reach $5 trillion in 2022 and $6 trillion by 2024.
37 B2b Marketing Statistics For 2022 99firms Business to business (b2b) offline advertising and marketing spending in the united states from 2022 to 2026 (in billion u.s. dollars) premium statistic b2b digital ad spend in the u.s. 2022 2026. 32 it was estimated that b2b e commerce site sales would reach nearly $1.77 trillion in 2022, reaching a 12% increase compared to 2021. (bigcommerce) 33 it's estimated globally that e commerce sales will reach $5 trillion in 2022 and $6 trillion by 2024. Yet it doesn’t seem like most marketing budgets are conscious of that. b2b product organizations spend 8.7% of their overall budget on marketing, while for b2b services organizations that’s as little as 8.5%. to put it in perspective, b2c product and services organizations spend 14.3% and 10.8% of their overall budgets on marketing. B2b traditional advertising spending from 2016 to 2023. according to insider intelligence, a total of $22.14 billion was spent on advertising by us b2bs in 2020, down from $22.58 billion in 2019. the market for b2b advertising expenditures as a whole rebounded in 2021, increasing by 16.5% yoy to about $26 billion.
37 B2b Marketing Statistics For 2022 99firms Yet it doesn’t seem like most marketing budgets are conscious of that. b2b product organizations spend 8.7% of their overall budget on marketing, while for b2b services organizations that’s as little as 8.5%. to put it in perspective, b2c product and services organizations spend 14.3% and 10.8% of their overall budgets on marketing. B2b traditional advertising spending from 2016 to 2023. according to insider intelligence, a total of $22.14 billion was spent on advertising by us b2bs in 2020, down from $22.58 billion in 2019. the market for b2b advertising expenditures as a whole rebounded in 2021, increasing by 16.5% yoy to about $26 billion.
Infographic Statistics 2022 99firms
Comments are closed.