2023 Digital Trends Investment Priorities Commercenext A brief benchmark report on growth, risk, and strategy. coming off a record year with so much digital innovation on the horizon, retailers barreled into 2022 with healthy optimism and eagerness to overcome the macroeconomic challenges ahead, including privacy, supply chain, and talent. that optimism faced a harsh reality in 2023 and retailers. Commercenext's latest research "2023 digital trends & investment priorities" is here, and we are summarizing some key findings.
2023 Digital Trends Investment Priorities Commercenext Commx Commercenext, a member of the largest global ecommerce event portfolio, builds true community through catalyzing events and at our annual conference. with topics ranging from customer acquisition to content marketing , optimization and technology strategies for retail, direct to consumer and ecommerce success, we cover it all. To explore this further, commercenext fielded a survey in partnership with the commx assembly, a community of like minded professionals — chaired by bloomreach — with a focus on driving the future of ecommerce. the survey tapped top retail and brand marketing leaders to uncover the direction of digital marketing in 2022 by asking:. According to 2022 digital trends & investment priorities, the inaugural commx research report conducted by commercenext, 55% of retailers are forecasting north of 20% e commerce growth this year. Despite the challenges carried over from 2021, retailers remain bullish on growth, as outlined earlier. they’re relying on acquisition and (mainly) retention via digital marketing to achieve it. among retailers, 42% listed “digital marketing (acquisition retention)” as having the biggest impact on growth, and 71% listed it as a top two.
New Digital Trends And Investment Priorities Research Commercenext According to 2022 digital trends & investment priorities, the inaugural commx research report conducted by commercenext, 55% of retailers are forecasting north of 20% e commerce growth this year. Despite the challenges carried over from 2021, retailers remain bullish on growth, as outlined earlier. they’re relying on acquisition and (mainly) retention via digital marketing to achieve it. among retailers, 42% listed “digital marketing (acquisition retention)” as having the biggest impact on growth, and 71% listed it as a top two. According to 2022 digital trends & investment priorities, the inaugural commx research report conducted by commercenext, 55% of retailers are forecasting north of 20% ecommerce growth this year. they are considering how this anticipated growth will impact acquisition and retention strategies, and what this means for their investment priorities. How the past year measured up to forecasts made in 2021, and what the growth targets are for 2023. the ways retailers are weighing investments in customer experiences versus new technologies. the balance between retention and acquisition to drive growth in 2023.
New Digital Trends And Investment Priorities Research Commercenext According to 2022 digital trends & investment priorities, the inaugural commx research report conducted by commercenext, 55% of retailers are forecasting north of 20% ecommerce growth this year. they are considering how this anticipated growth will impact acquisition and retention strategies, and what this means for their investment priorities. How the past year measured up to forecasts made in 2021, and what the growth targets are for 2023. the ways retailers are weighing investments in customer experiences versus new technologies. the balance between retention and acquisition to drive growth in 2023.
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