Text Messaging Statistics Trends Updated For 2024 According to data and forecasts from grand view research: the us sms marketing market was valued at around $4.98 billion in 2020…. source: grand view research. this meteoric growth is being driven by the increasing penetration of sms marketing across industries, and the advent of ai enabled sms marketing tools. Read on to get the stats from the study that will help you market smarter over sms. top sms marketing stats in 2024: sms speeds up time to purchase. while consumers generally tend to prefer email over sms, the data is clear about one thing: a phone number is an extremely lucrative piece of data for brands to collect.
100 Top Sms Marketing Statistics 2024 Industry Data 13. on average, sms marketing has a higher ctr than email marketing. most businesses see a much better ctr (click through rate) on their sms communications compared to email. the most common sms ctr is between 20 – 35%, while the most common email ctr is between 1 and 10%. In 2024, people want direct communication with businesses. 79% of consumers are opted in to receive texts from businesses. in our 2023 report, 71% of people subscribed, indicating an 11% growth in consumer sms marketing opt ins year over year and a growing preference for text based communication from brands. Sms marketing benchmarks and statistics by industry 2024. data is a marketer’s best friend—particularly performance data. in these 2024 benchmarks, we share data based on over 3b texts to help ecommerce marketers from retails like fashion, beauty, health, and more. get the full report. highlights from the sms benchmarks. Sms marketing has an average open rate of 82%. (shift) in contrast, email only has a 20% open rate but 49.7% spam. (voicesage) it takes just 90 seconds for the average person to respond to a text message. (voicesage) while only 20% of people answer calls they don’t expect, texts are read in 5 seconds on average.
48 Sms Marketing Statistics You Must See 2024 Market Share Analysis Sms marketing benchmarks and statistics by industry 2024. data is a marketer’s best friend—particularly performance data. in these 2024 benchmarks, we share data based on over 3b texts to help ecommerce marketers from retails like fashion, beauty, health, and more. get the full report. highlights from the sms benchmarks. Sms marketing has an average open rate of 82%. (shift) in contrast, email only has a 20% open rate but 49.7% spam. (voicesage) it takes just 90 seconds for the average person to respond to a text message. (voicesage) while only 20% of people answer calls they don’t expect, texts are read in 5 seconds on average. 60% of companies plan budget increases for sms marketing spends in 2024. (twilio) text messaging now ties neck and neck with email as the most used channel for smb marketing. (sendpulse) as roi validation mounts, large enterprises now complement email efforts with sms. meanwhile, smaller businesses embrace messaging as a core channel. Key statistics. the united states sms marketing industry was valued at $3.5 billion in 2018. 16 million sms are sent worldwide every minute. people are using the internet 54% more than before covid. 67% like to book appointments via text. almost 100% of people open an sms.
100 Top Sms Marketing Statistics 2024 Industry Data 60% of companies plan budget increases for sms marketing spends in 2024. (twilio) text messaging now ties neck and neck with email as the most used channel for smb marketing. (sendpulse) as roi validation mounts, large enterprises now complement email efforts with sms. meanwhile, smaller businesses embrace messaging as a core channel. Key statistics. the united states sms marketing industry was valued at $3.5 billion in 2018. 16 million sms are sent worldwide every minute. people are using the internet 54% more than before covid. 67% like to book appointments via text. almost 100% of people open an sms.
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