10 Video Marketing Statistics That You Need To Know In 2024 Wistia’s survey showed that in 2023, product videos took the lead as the most common type of video content, accounting for 43% of all videos created. educational and instructional videos closely followed at 38%, while live events and social media content each made up 35% of the video landscape. additionally, 25% were promotional videos or ads. 92% of internet users between the ages of 16 and 64 consume any video every week. 60% of businesses use video marketing as a way to engage users. 58% of marketers use facebook when sharing ad campaigns and video content. 33% of marketers prefer to publish videos longer than 60 seconds on social media platforms.
10 Video Marketing Statistics That You Need To Know In 2024 Video marketing statistics you need to know in 2024. lauren strapagiel. oct 18, 2023 12 min. video is a crucial part of any marketing strategy, and we’ve got the data to back that up. video marketing is at an all time high, with 91% of businesses using video as a marketing tool in 2023, according to an annual report from wyzowl. People around the globe watch videos, but some countries do more! according to video marketing statistics, saudi arabia is the country with the highest video penetration rate of 71.3% of 2024 which will increase by 79.7 in 2029, which means 95 out of 100 people in saudi arabia access video content regularly. 3. video advertising spending on mobile will continue to grow. a statista survey found that digital video advertising spending on mobile devices will grow to $58.92 billion usd in 2024. this growth means mobile video ad spending now makes up a majority of the total video advertising spend. 4. In the year 2021, the estimated expenditure on digital video advertising in the united states reached 55.34 billion u.s. dollars. projections for 2023 suggest a significant surge, with spending anticipated to soar to 78.5 billion, effectively more than doubling the figure recorded in 2019.
10 Video Marketing Statistics That You Need To Know In 2024 3. video advertising spending on mobile will continue to grow. a statista survey found that digital video advertising spending on mobile devices will grow to $58.92 billion usd in 2024. this growth means mobile video ad spending now makes up a majority of the total video advertising spend. 4. In the year 2021, the estimated expenditure on digital video advertising in the united states reached 55.34 billion u.s. dollars. projections for 2023 suggest a significant surge, with spending anticipated to soar to 78.5 billion, effectively more than doubling the figure recorded in 2019. The top metrics marketers use when measuring video content performance are view count (44%), watch time (43%), and engagement (41%). 36% of marketers say the optimal length of a marketing video is one to three minutes. 39% of marketers report that short form videos generate the biggest roi. 64% of marketers surveyed claim say the optimal length. 4. video marketing is loved by consumers and video marketers. another one of the key video marketing statistics for 2024 is that 91% of consumers want to watch more online video content from brands, and 86% of marketers are using videos as a content marketing tool. consumers enjoy watching videos from brands that inform, entertain, or inspire them.
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